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St.Valentine's day

In Japan, women send chocolates to their boyfriends or their husbands.
Also sometimes they send them to the bosses or colleagues to express a "thank you" to them. It's called "GIRI CHOCO" (Duty Chocolate).
This is the Japanese custom of sending chocolate from women to men.
Originally, one chocolate product company started to promote it in order to sell their products, then this custom spread among people in Japan.
As a result, it was succeesful.
After many years, the candy association made a day on the 14th March called "White day" that men send gifts to women.
Giving a gift from men to women on White day would be like candies (means he likes you), marshmallow (means he dislikes you), or other more expensive gifts like jewelry. (means he loves you?)
The trend of this year is that a lot of chocolate companies produce their products for that day.
They are invited to open their shop temporarily only for Valentine's season at department stores.
These shops are from all over Japan, some of them are from other countries like Belgium, France and so on.
Recently a lot of women tend to buy these luxury chocolates for themselves and enjoy them by themselves.
They never send them to men who don't understand the taste or the flavor.
Before this kind of custom began, people realized that Japanese women were too shy to tell men their affection for them.
Therefore, that promotion seemed to work and helped them.
However, the recent trend shows things have been changed between men and women.

Feb. 14, 2006

by adriane | 2006-02-14 16:38 | FreeTime
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